Risk Reversal : An Introduction
Keep this in mind. In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk. If you can minimize (or completely eliminate) the risk your prospect is asked to take, that could become one of the most powerful levers in getting them to begin a relationship with your business. If you’re making some sales, moving your product, offering your services – WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!…read more
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