Split Testing : An Introduction

Posted by in Email Marketing Strategy

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Split testing is about comparing two different versions of any element of your sales website, one against the other. The goal: To find which version works better. One headline against another may pull 3 times as well. One risk reversal against another may get twice as many conversions to sales. One set of bonuses against another may cut your refunds down to half. All successful online entrepreneurs test things; many of them do it obsessively. But if it’s such a powerful force multiplier that can turbocharge sales and boost revenue/profit,…read more

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