@Email Marketing

An email newsletter is the ‘killer’ app for small businesses – both online and off – just as email is to the Internet. Publishing an email newsletter – or ezine – can help you, the owner of a small business by converting visitors into repeat visitors repeat visitors into new customers customers into loyal returning customers loyal customers into evangelists for your business Yes, creating an email newsletter for your business is as vital as any other promotion or marketing strategy. Indeed more so. Think about it. Let’s say you…read more

The most important business building activity you will perform as a marketer is building your own mailing list. It can have prospects, subscribers or customers (or all of these categories) – and the bigger your mailing list, the more profitable your business will be. Building a decent sized mailing list is not something that happens accidentally or in an unplanned fashion. By having a list building strategy, and breaking it down into components and setting them up to run on auto-pilot, you can slowly and steadily build up your mailing…read more