@Email Marketing

Everybody loves a bonus or incentive. Just think back to the last 10 things you bought – anywhere. What finally helped you make the decision to buy? Were you ‘sucked in’ by the special offer, the free gift, the exclusive bonus? Or after you bought it, did the ‘surprise’ free gift delight you, make you feel better about your purchase, view the vendor or business more favorably? Yes? Then you’ve been a ‘victim’ of good ‘bonus marketing’! I say ‘victim’ in the mildest sense of the word. Good ‘bonus marketing’…read more