@Email Marketing

Selling a product? Promoting a cause? Delivering a service? You need an audience. One that knows, likes and trusts you. That has a relationship you’ve nurtured over time, constantly providing value. You understand that email marketing can help you with this. You can turn leads into happy buyers, loyal fans and long term customers. You’re looking for the best email marketing software… one with powerful features, yet affordable and easy to use. Where do you begin your search? What should you look for? Which are your best options? This unbiased…read more

Email marketing uses technology, but involves humans. The smallest email list has 2 people – the publisher who sends email, and the subscriber who receives it. Both are humans. And have one overwhelming question: “What’s In It For ME?” The key to success in email marketing is finding an answer that keeps both sides happy. A Bit of Perspective I started with email marketing in 1996. That’s 18 years ago. I have sent more than 8 million emails over the period. And made many serious mistakes. Learned many hard lessons….read more

Newsletter templates have grown in popularity to become critical marketing tools for small businesses.  Communication with your prospects and clients is one of the essential functions of your small home business. Some business owners choose to ignore this completely. Others do it sporadically and at random, with no rhyme or reason to their messages. But the smart small home business owners know this doesn’t work as well as publishing a regular email newsletter. In fact, an email newsletter for your home business may well be the single most effective (and…read more