Email Marketing Strategy : How To Make Sure You Win At Email Marketing
Email marketing strategy belongs at the beginning of any course on email marketing, if only because it is the area where the least effort is typically spent. And that is wrong. Because the most important thing that sets apart a great email marketing campaign from a mediocre one is its obvious adherence to a well thought-out strategic plan. This section is short. But it is the portion you should spend the most time on. Try not to hurry through it, but instead think out each of these issues in depth…read more
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