Brand Marketing – What’s In A Name?

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Brand marketing is the art of creating a unique identity that differentiates a product from any other in the marketplace, and reflects a promise you make to clients about what they can expect from you. Brand building begins with the name of your company or product or service. And that’s why choosing a name for your email newsletter is one of the first, and most important choices in email marketing strategy. This might seem elementary. But many factors lie behind the choice of a great name for your e-publication. 1….read more

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