@Email Marketing

Email marketing uses technology, but involves humans. The smallest email list has 2 people – the publisher who sends email, and the subscriber who receives it. Both are humans. And have one overwhelming question: “What’s In It For ME?” The key to success in email marketing is finding an answer that keeps both sides happy. A Bit of Perspective I started with email marketing in 1996. That’s 18 years ago. I have sent more than 8 million emails over the period. And made many serious mistakes. Learned many hard lessons….read more

Newsletter templates have grown in popularity to become critical marketing tools for small businesses.  Communication with your prospects and clients is one of the essential functions of your small home business. Some business owners choose to ignore this completely. Others do it sporadically and at random, with no rhyme or reason to their messages. But the smart small home business owners know this doesn’t work as well as publishing a regular email newsletter. In fact, an email newsletter for your home business may well be the single most effective (and…read more

An email newsletter is the ‘killer’ app for small businesses – both online and off – just as email is to the Internet. Publishing an email newsletter – or ezine – can help you, the owner of a small business by converting visitors into repeat visitors repeat visitors into new customers customers into loyal returning customers loyal customers into evangelists for your business Yes, creating an email newsletter for your business is as vital as any other promotion or marketing strategy. Indeed more so. Think about it. Let’s say you…read more

The most important business building activity you will perform as a marketer is building your own mailing list. It can have prospects, subscribers or customers (or all of these categories) – and the bigger your mailing list, the more profitable your business will be. Building a decent sized mailing list is not something that happens accidentally or in an unplanned fashion. By having a list building strategy, and breaking it down into components and setting them up to run on auto-pilot, you can slowly and steadily build up your mailing…read more

I’ve been involved with email list marketing since 1996, and have studied it from many different sources, learned from top experts, and read a ton of stuff about it. Then, all this knowledge was refined and enhanced by the only thing that counts – real experience and live testing on my own email lists. Trends in email list marketing have changed over this period, mainly to do with legislation about spam and ads, and technology (filters, ISP bans and deliverability issues related to the deluge of unsolicited spam email and…read more