How I Got Interested In Business Optimization… And Why You Should Too

Posted by in Email Marketing Strategy

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In 2004, I spent 26 weeks training with one of the world’s highest paid marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients. One of the first things he sent students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions! For over 18 HOURS, I answered it. Many questions forced me to think long, hard and deep about my business. How strategic is my marketing? What are my 5, 10 and 20 year goals?…read more






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