How To Use Sig Files To Maximum Effect?
How can you make the most of your sig file's importance?
Simple. By inserting it into the end of EVERY email message you ever send out. Most email programs have a way to let you automatically append a signature file to each message.
- In Outlook Express, you get to this option by clicking on TOOLS > OPTIONS > SIGNATURES on the toolbar menu.
- In Eudora, you use the PERSONALITIES option to create a distinct identity including a sig file.
- Some standalone email clients like Pegasus Mail allow use of upto 9 distinct sig files which you can use for different categories of messages.
Actually you can go further and use it on any of your bulletin board and discussion forum postings, on guestbooks and in chat rooms or other networking groups.
Even put this information on material you send out OFFLINE too. Business cards, faxes, letters, invoices, receipts, thank you notes, greeting cards, bills - every one of these can be vehicles to spread the message about your ezine. And using your sig file on them is a very effective way to achieve this.
Creating Your Own Sig File Promos
So let's get started setting up your own sig file promotion strategy. Here's what you'll have to do:
- Study the structure of an email signature file
- Create your own email signature file
- Set up your email program to automatically insert your sig file on to all outgoing email
Creating 'killer' sig files
Like all promotional strategies, the best impact is obtained from doing it right the first time - and improving it further.
The low and humble sig file still has many elements. We'll discuss these in detail and see how to construct a powerful sig file for your business.