The Magic Of Signatures
Sometimes the most powerful promotional tactics are the simplest and least expensive. One such technique to get many new ezine subscribers in a sustained fashion over months and years is what I call "Signature Leverage"
What does this mean?
Whenever you send out email, you sign your name at the end. Anyone who reads your note also reads your signature.
Imagine how easy it would be to make use of that simple signature to promote your ezine and indeed your e-business itself !
Now let's see - what could you put into your signature apart from your name itself?
You could insert:
- Your business name eg. The Ezine Marketing Center
- Your position or office eg. President (or) Webmaster
- Your website address (or URL) eg.
http://www.EzineMarketingCenter.com
- Contact details like phone and fax number, email, postal address
- A pithy or witty quote eg. About.com - The 'Human' Network
- A news item eg. "Now you can get LONGER domain names at Namezero.com"
- Anything else that is catchy, funny or attention-grabbing
All of these items together constitute your SIGNATURE FILE - or 'sig' file for short.
Sig Files As A Marketing Tool
Now listen carefully. I'm going to reveal an astonishing fact that has been a well kept secret.
This short, apparently insignificant, often neglected sig file is an enormously powerful marketing tool.
Read this again and imprint it on your memory. All savvy online marketers exploit this knowledge to tremendous benefit.
Don't believe me? Ok, stop reading this right now and carry out a test. Open your email inbox and browse through the email you receive from serious online marketers - even the 'spam' messages that attempt to sell you directly. See the
sig file on those messages.
Get the idea ?
Convinced about what I'm saying here?
Good. Now let's get on with this lesson.
A sig file is a short introduction to the personality that is you and your business. It is a simple, inexpensive, always-active marketing tool. It works in unexpected ways and upon unlikely prospects, converting them into customers or subscribers. You should always make the best use of this tool to promote your ezine and business online.
The power of sig files comes from the fact that people are curious. When someone receives an email message, the first question that springs to mind is:
"Who sent me this message?"
To find the answer, most readers will scroll down to the bottom of the message to see who the sender is. A marketing message positioned there is therefore likely to be read.