August 21, 2006
Why Bother With Signatures?
You may well ask "Why bother about all this anyway?"
Because it is simple, costs nothing and is effective. For a
long, long time, you will continue to grow your ezine list
from subscribers who'll sign up from a link on your sig file.
As far as email signature file promotion is concerned, the
effort is well worth the return.
So sit down and create your own email sig file using the
elements you've learned about today. Spend time coming up
with the most powerful 'headline' that will entice new readers
to sign up for your ezine.
Then set up your email program to automatically insert your
sig file on the end of every email message you send out.
If you like, you can create a set of sig files and use them in
rotation. You can also use different sig files in email you
send to various categories of people eg. one set to send to
existing customers, one for new contacts and a third for email
to other webmasters.
Track their performance, and fine tune your sig files until
they act as an automatic recruiting tool for new subscribers.
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