July 13, 2006
Where's It Coming From?
You might be growing tired of hearing this again - but be
assured, it won't be the last time you do.
You Must Track Your Signatures
The keystone to marketing success is tracking.
So use tracking to evaluate the effectiveness of your sig
file.
By adding a "?subject=" tag following the email address, you
can have the reader's email program automatically insert some
specific text or command in the SUBJECT line of the email
message that's being generated.
By using a unique SUBJECT line - e.g. "Subscribe to Ezine -
SigFile" - you can see how many new readers are signing up
through your email sig files.
You can even use this to test different kinds of sig files to
see how well each works.
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