Keyword Research Tips

Search Engine Keyword

Know The Value of Search Engine Keyword

Search Engine Keyword value is important for any business online, because a lot of marketing and promotion activity is based upon it.

The more sales that are associated with a certain key word, the more valuable that key word is to your business.

However, you must account for all of the variables. If ten people come across your site through a certain key word but only one of them buys an item this key word is not as profitable as a key word that just one person finds your site through and still orders a product.

It is important to work percentages for each search engine keyword into your measurement of value and worth. Your 'conversion rate' is the number of sales divided by the number of visitors.

Tags: Search Engine Keyword