1. What are you going to write about?
2. Study your competition
3. What do your readers want?
4. What is your ezine's purpose?
5. Do you want to make money from your ezine?
6. Create a USP
1. Choose a catchy name
2. Create each element of your ezine Ð header, table of contents, footer,
content, advertisements
3. Layout your ezine elements into an attractive design
1. What kind of content will you use?
2. Who will create the content?
a. Write it yourself
b. Invite other authors to do it for you
c. Hire a professional
3. Learn the essential elements of creating your own content
1. Learn all about elements of ezine formatting
2. Create your ezine for the lowest common denominator
3. Check your ezine on multiple email clients
4. AOL woes - and getting over them
5. Publishing in HTML
1. Choose your domain name
2. Choose a web hosting service
3. Designing your website - DIY vs. Hiring a Pro
4. What you should put on your ezine website.
1. Spread the word about your ezine automatically
2. Sign up new subscribers and send them the first ezine issue instantly
3. Respond to feedback, comments and questions right away
4. Use powerful business automation software to do it
1. What can you automate?
2. Start by analyzing your ezine process, then automating it
3. Test every step of your process
4. Why not put your entire e-business on auto-pilot?
1. Offer multiple options to sign up
2. Collect demographic data to tailor your content and offers
3. Let readers opt-in - twice
4. Handle removal requests promptly and politely
1. Collect email addresses from your contacts
2. You have to sell even free!
3. Get subscriber recommendations
4. List in directories and search engines
5. Use articles as promotional tools