Insider Guide to Ezine Publishing

Unless you make it extremely easy for users to sign up for your ezine, you'll lose many potential readers.

Create an easy-to-use, convenient registering system that makes visitors feel secure about giving you their email address. You can make sure that you capture the email address of every interested visitor to your ezine sign up page by using the following steps:

1. Offer multiple options to sign up

At the very least, you must have

   - a simple web based form for visitors to enter their name and email address

   - and for visitors without forms-capable browsers, an email address to write to

See a working example of such an ezine sign up page that we use for our free newsletter, Ezine Launch Monthly. Visit http://www.EzineMarketingCenter.com/ezlmonthly/

And while you're there, why don't you sign up for our ezine too. It's free and you get a value-packed info-product on ezine publishing delivered right to your email box once every month. Try it - you can always unsubscribe if you don't like it!

2. Think out-of-the-box.

Embed your ezine subscription details in various locations - discussion list postings, bulletin board messages, your email signature file, even offline promotions.

3. Collect demographic data to tailor your content and offers

Gathering some information about your list members can help when you contact partners for joint ventures or advertisers to sponsor your ezine. But asking for too many details may scare your readers away.

Learn exactly how to collect demographic data from your readers from Lesson 13.3 in Ezine Launch (Gathering more demographic data from subscribers pg.115)

4. Let Readers Opt-in Twice Over

Get readers to confirm their request (double opt-in). By having subscribers re-confirm their intention to sign up for your ezine, you can avoid later messy complaints and also enhance the value of your list for marketing efforts.

To read an article on the benefits of a double opt-in sign up policy published in our free newsletter, Ezine Launch Monthly visit our articles archive at http://www.EzineMarketingCenter.com/ezine-articles/

Or you can request a copy from our autoresponder by sending an email to double-opt-in@ezinemarketingcenter.com

5. Handle removal requests promptly and politely

Nothing irritates readers more than receiving an ezine they don't want. As ezine publisher, you don't want to annoy your subscribers. Ensure a smooth, polite process to handle requests to be removed from your list. (See Lesson 13.4 and 13.5 in Ezine Launch to discover how you professionally deal with unsubscribe requests and the warning signs that tell you in advance that trouble is brewing.).