Insider Guide to Ezine Publishing

   It doesn't matter what your ezine is about.

     Or how well formatted it is

       Or that you're the world's top expert on your subject

         Or that you have thousands of subscribers.

The single most important thing about your ezine is its CONTENT.

Well-written, compelling, exciting and motivating content is what creating an ezine is all about. If you write with passion, that very enthusiasm will communicate itself to your readers, energizing them, mobilizing them to action. Your content will determine your ezine's success or failure online.

1. Decide what content you will use.

It will depend upon your audience, their tastes and desires, and the topic of your ezine. Here are some suggestions:

   - Editorials

   - Feature articles

   - News clips

   - Reviews

   - Aggregates of the best content

   - Announcements

   - Website updates

   - Interviews

   - Special offers and deals

   - Interactive features

(Read chapter 5.1.2 in Ezine Launch for a thorough discussion on how you can employ each of these different forms of content in your ezine.)

2. Who will create your ezine content?

Will you create all the content for your ezine? Or will you have others do it for you? Or will you buy readymade or custom tailored content from a professional service?

There are benefits and drawbacks to each approach. Choose the option that is best for you. (For more discussion on the pros and cons of using other people's content versus doing it yourself, see lesson 5 in Ezine Launch. You'll also get valuable tips on creating or re-packaging content for your ezine. If you don't know to write well, don't worry. You'll even learn how to get others to write for your ezine - for free! And they'll even thank you for it!).

Now here's a secret tip: Even if you don't think you can write very well, you can still create killer sales letters that will increase your profits by upto 837% using a simple set of fill-in-the-blanks sales letters. Just plug in your content and go. Click here to learn more.

3. Doing it yourself - armed with these essential tips and secrets to content creation.

If you decide to do it yourself, don't miss out on the ideas, tips and suggestions in chapter 5.1.2 and 5.1.5 in Ezine Launch about creating crisp, effective content.

The topics covered in this extensive lesson include:

   - How to translate your personal expert opinions into attention grabbing editorials

   - Step by step guidelines to writing short, yet informative and educational articles

   - How to enrich your ezine with fresh, high quality content - without writing a single word. It's true - you don't even have to know how to write!

   - Leveraging news stories into evergreen ezine content

   - Gather valuable resources from various sources and present it as packaged content items for your readers

   - The A,B,Cs of writing reviews that catches your reader's attention and motivates them to buy

   - Writing copy that brings readers back to your website over and over

   - Why you should offer incentives, gifts, bonuses, freebies and prizes to subscribers to dramatically increase response to your marketing message

   - plus a lot more that I can't list here fully.

If you haven't already, please don't put off reading lesson 5 (pg.48) of Ezine Launch. It is well-written, compelling and has valuable information that can make or break your ezine's success.

Power Tip: Yanik Silver is an impressive online marketer. In an absolutely stunning ebook tutorial called "33 Days To Online Profits", Yanik and co-author Jim Edwards emphasize the role of ezine articles as promotional tools. In the most elegant step-by-step description about writing an ezine article that I have ever come across, Yanik shows how you can kickstart those creative juices and churn out an article that sizzles - and promotes your ezine or product in the process. This one lesson alone is worth the entire price of this value packed ebook "33 Days To Online Profits" - it sells for an incredibly low $29.00. A bargain if ever you've seen one. Check it out - if nothing else, then for this article. Go to http://www.EzineMarketingCenter.com/33days/