Insider Guide to Ezine Publishing

Very soon after you get started publishing your ezine, you can get bogged down handling list administrative functions. This leaves you with less time for the important things like marketing your products and creating new ones.

Take advantage of the benefits of technology by automating the entire process. With just a few mouse clicks here and there, you should be able to distribute your ezine to readers within minutes.

The three biggest, most essential steps in ezine publishing that you must always make sure to automate are:

1. Spreading the word about your ezine

You'll want to let your previous contacts, customers, friends and others know about your new ezine. Sending out hundreds of personalized email messages can be time consuming. Handling the responses to this can further exhaust your time and energy.

2. Accepting new subscribers and starting their subscription

When a reader decides to sign up for your ezine, the request should be fulfilled instantly. You need to

   a. Add the subscriber's email id to your list

   b. Send out a welcome message

   c. Distribute the first issue of your ezine

And do this quickly. Multiply this task by 100, then 1000 - and you'll begin to see what I mean by there not being enough hours in a day !

3. Responding to feedback

The success or failure of your ezine's 'selling' power depends upon the relationship you build and sustain with readers. The means handling feedback, keeping up with customer questions, personalizing your mail outs, creating special offers tailored to their needs and more.

All of these steps can be fully automated.

Discover how you can -

   a. Develop and automate an ezine marketing system

   b. Automatically add new email addresses to the distribution list

   c. Generate welcome messages and send the first issue to new sign-ups right away.

   d. Automate your email handling chores using 'canned' messages

   e. How exactly you should craft these auto-response messages

   f. Use the powerful technology of autoresponders to build and grow your list

Learn how to do this all from Ezine Launch. In chapter 11, 'The Power of Automation', you learn how to implement these strategies for your own ezine publishing efforts - one step at a time.

4. Let Technology Do The Work For You

And what's more exciting is that there is a wonderful piece of business automation software that will take over the bulk of your workload and leave your hands free to explore more productive efforts like working on new promotions or developing additional products.

Here are just a few features of this magic software that will thrill and excite you - and remember, all of this is done automatically:

   - Generates qualified leads by running ads in newsgroups, trading links and more

   - Replies to potential customers answering their questions with pre-created replies

   - Sends order confirmations to new customers affirming their good choice, minimizing returns and refund requests

   - Enters the names and email addresses of new leads and customers into your database so you can easily send them follow up offers

   - Personalizes each message with details like the person's name, address, product ordered, date of purchase, and any other data you have captured

   - Formats all messages in text or HTML style. Now you can include any bolding, italics, color or graphics

And there's so much more..

Request more information about this program by email. Or click here now to learn more about this software directly online.

If you distribute your ezine yourself, you can make use of the program's complex filtering and autoresponse features to automatically handle these issues. If you opt for a professional hosting company to distribute your ezine, these functions can be set-up on the service's website