June 30, 2007

Rich Schefren's New 'Doctrine' - My Summary

You'll likely appreciate this - because I spent almost an hour
reading the ' Attention Age Doctrine' and found a few key points
that summarized the gist of the 65-page report.

1. Attention spans are getting shorter - for us, and prospects

2. Getting distracted while working on something lowers your
productivity. Chunk time into blocks and work without
interruptions.

3. Knowledge alone is no longer enough - we need to look at how
to use it.

4. It's important to filter the sources of your information for
reliability and quality to avoid being led down the wrong path.

5. Adapting to change, and doing it well in a rapidly changing
environment, can bring you rich rewards.

6. We need information to succeed. We get so much information we
are overloaded. Yet we can't afford to ignore, skim, or randomly
imbibe information.

7. The 'Genius' Secret' is to disconnect from distractions when
doing important work - and focus on getting it done before moving
to the next one.

If you want the 'long form' of the 'Attention Age Doctrine', you
can download it from here:

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