September 07, 2006
How much would it cost?
Jason James from UNCUT Marketing sent me an affiliate check recently. Nothing unusual about that - except for what accompanied it (see picture above)
A "Thank You" Card - with a short typed-out note!
It's unusual, because not many others send me a note - and certainly not with my affiliate check. James caught my attention - by being 'different'. I will remember 'UNCUT Marketing' the next time I'm approached for an affiliate promotion or JV deal. I am telling you and many others about James' nice gesture.
All by being DIFFERENT.
It's not even done in a high quality way. The note is typed out on note-paper, cut with scissors. The card isn't a gilt-edged, top class one. But it did come in a stamped envelope, addressed by hand - making it PERSONAL.
That's what matters in an impersonal medium like the Web.
So, don't wait to be 'perfect'. Don't even strive to be high quality. Instead, try to be 'high TOUCH' - and keep a relationship going with your clients, suppliers, vendors, affiliates, partners and everyone you contact, online and off.
Every day, several remarkable things cross my desk, my mind and my computer screen.
I love sharing them with you. When I send them by email, filters keep many of them out of your inbox.
That's why you have...
dr.mani says...
Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a
Purple Cow.
- Seth Godin
Almost every link in this sidebar will make me money - if you do what I want you to do after clicking on it! That's because they are 'affiliate' links.
A large part of the money you'll give me will be used to support kids with heart birth defects through my CHD Foundation.
(yes, TWO hyphens after B)
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