March 12, 2006
Stamps for Email?
Seth Godin, best-selling author of 'The Purple Cow' and other marketing classics, has a recent blog post titled 'More on Stamps'
Interesting concept - except for one thing... he hasn't considered geographic differences in postal costs.
In some parts of the world, postcards can be MAILED to prospects at a cost of a little over a quarter cent! If email cost that much, and even with the ideal system, one in 2 goes unread, email marketing becomes as effective - or INeffective - as postal direct mail.
Would AOL tax emails differently for messages originating from different countries? Or would their physical server hosting location determine 'costs'?
I've got an article on the issue currently in the works... it'll be published soon, right here on this blog. Watch out for it!
Every day, several remarkable things cross my desk, my mind and my computer screen.
I love sharing them with you. When I send them by email, filters keep many of them out of your inbox.
That's why you have...
dr.mani says...
Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a
Purple Cow.
- Seth Godin
Almost every link in this sidebar will make me money - if you do what I want you to do after clicking on it! That's because they are 'affiliate' links.
A large part of the money you'll give me will be used to support kids with heart birth defects through my CHD Foundation.
(yes, TWO hyphens after B)
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