October 22, 2005
Is this 'Win' or 'Lose'?
There have been many thought-provoking experiences in my online marketing life, and I've learned valuable lessons from them. It might be an interesting experiment to discuss them on the forum - so we can all gain insight and knowledge from each.
Here's how it will work - I post an experience on this blog, and you can sound off about it on the 'Marketing Debates Forum. We'll all learn something from the shared opinions.
Sound good?
Ok, here's the first 'story' for our
I did a joint venture promotion for a limited edition product priced at $497.
The promotion sold 21 copies in 24 hours - making it a 5-figure day!
As agreed upon, I paid my JV partner 50% of the profits.
In a month, 10 of the buyers had requested a refund!
I didn't pass on the refunds to my JV partner, and absorbed the loss. In effect, I had created the product, handled customer support, and ended up breaking even without a profit.
Is this a 'win' or 'lose' situation for me?
Post your comments on the forum - click here. I'll chime in with my opinion after 3 or 4 days. It should be an interesting debate.
Every day, several remarkable things cross my desk, my mind and my computer screen.
I love sharing them with you. When I send them by email, filters keep many of them out of your inbox.
That's why you have...
dr.mani says...
Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a
Purple Cow.
- Seth Godin
Almost every link in this sidebar will make me money - if you do what I want you to do after clicking on it! That's because they are 'affiliate' links.
A large part of the money you'll give me will be used to support kids with heart birth defects through my CHD Foundation.
(yes, TWO hyphens after B)
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