October 11, 2005
The Rich Jerk - @ $49
It's A Remarkable Study in Pricing!
You've probably heard enough about it already - I'm talking about the ebook titled "The Rich Jerk"
It's a remarkable experience in branding and the use of 'personality' in a sales letter - and by the way, the letter itself is a 'must add' to your swipe file, if you're a serious copywriter. Take a look at it - click here
What's even more remarkable is how the price has been fluctuating wildly, like the share price of a heavily speculated stock on NASDAQ. It started off being $99, then went all the way up to $199 - and today, 'crashed' to just $49.
At that price point, it caught my attention... and I just got my own copy today :)
Haven't yet read it - have a couple of other great buys I made this week waiting for attention first, including Joel Christopher's "Mining Online Gold With An Offline Shovel".
Still, I thought it worth bringing this 'low price' special to your attention, in case you were curious about 'The Rich Jerk'!
Every day, several remarkable things cross my desk, my mind and my computer screen.
I love sharing them with you. When I send them by email, filters keep many of them out of your inbox.
That's why you have...
dr.mani says...
Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a
Purple Cow.
- Seth Godin
Almost every link in this sidebar will make me money - if you do what I want you to do after clicking on it! That's because they are 'affiliate' links.
A large part of the money you'll give me will be used to support kids with heart birth defects through my CHD Foundation.
(yes, TWO hyphens after B)
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