September 16, 2005

Is This Why John Reese Is A Testing Freak?!

I first got serious about using my home page as a name capture
site after viewing Traffic Secrets. Had some good results.

Click here to see it

However, since April 25th when I implemented this change, I've
grown my opt-in list by 1,025 subscribers.

Which is nice - until looking at the number of page views this
page has been receiving in the same time...

Almost 20,000 A MONTH!

That's a really poor average 1% opt-in rate for a free offer.
I had tried different variations with not too hot response -
though for a while it was up to 23% (not sure how)

Then, last night, I decided to do something different. I put
a sales letter on the homepage, instead of the name capture
page. It was one of the good letters that converted around 3%
of visitors to customers.

Click here to see the current version

Today morning, I found that had generated THREE sales - for a
$5/month membership ($60 a year, if the subscriber stays on)!
And that's a lead-in product, with many backends.

One change had brought in potentially $180 in a year.

Testing. No wonder it's John Reese's mantra :)

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