May 16, 2005
"All Marketers Are Liars!"
"All Marketers Are Liars!"
...says Seth Godin, author of 'Purple Cow' and one of my
favorite marketing and business writers.
It's the title of his latest book - and as a BzzAgent, I
have a copy of it in my hands as I'm typing this! Looking
forward to reading it on my holiday trip to Singapore!
I've blogged about Godin. Pointed with pride at the fact
I'm one of the '99 Purple Cows' he featured on his companion
ebooklet to his latest bestseller. Even used his advice in
my personal branding website, www.b--diFferent.com
But the launch he's rolling out for 'Marketers Are Liars'
is truly PURPLE stuff.
Just take a look at the 'Liar's Blog' click here - you'll get
some idea why!
Every day, several remarkable things cross my desk, my mind and my computer screen.
I love sharing them with you. When I send them by email, filters keep many of them out of your inbox.
That's why you have...
dr.mani says...
Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a
Purple Cow.
- Seth Godin
Almost every link in this sidebar will make me money - if you do what I want you to do after clicking on it! That's because they are 'affiliate' links.
A large part of the money you'll give me will be used to support kids with heart birth defects through my CHD Foundation.
(yes, TWO hyphens after B)
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