March 15, 2005

The only risk in marketing you ever have to take...

...is an INEXPENSIVE TEST!

It's what Jay Abraham taught me.

I practice it - in almost everything.

So when I heard the buzz around an ebook 'Adsense Secrets', I didn't follow the hype or trashing - but bought the book and put some of the lessons to the test.

Here are some interesting data from my test. These are for information - draw your own conclusions about whether or not the ebook is worth buying for yourself.

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CONTROL - Pre Adsense Secrets

I didn't track very specifically - it's something this book said it would be better to do.

I had however set up 2 broad divisions (channels) for my 2 test sites. From them, I pulled data from the time period BEFORE implementing changes

ONE MONTH DATA:

Channel #1 - 207 views - 2 clicks - 1.0% clickthrough
Channel #2 - 461 views - 5 clicks - 1.1%

So I went back further and pulled out SIX MONTH DATA:

Channel #1 - 1,364 views - 20 clicks - 1.5% clickthrough
Channel #2 - 4,744 views - 43 clicks - 0.9%


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TEST - Using Adsense Secrets ideas

I read the ebook, found 5 ideas to implement right away, made the changes in a day, and here are the results after ONE MONTH OF TESTING:

Channel #1 - 748 views - 0 clicks - 0% clickthrough
Channel #2 - 827 views - 20 clicks - 2.4%
Channel #3 - 749 views - 1 click - 0.1%
Channel #4 - 690 views - 15 clicks - 2.2% clickthrough
Channel #5 - 601 views - 4 clicks - 0.7%
Channel #6 - 521 views - 9 clicks - 1.7% clickthrough

URL #1 - 2319 views - 21 clicks - 0.9%
URL #2 - 1763 views - 27 clicks - 1.5%

COMPARISON data for the same time period, from my OLD channels:

OLD Channel #1 - 227 views - 4 clicks - 1.8% clickthrough
OLD Channel #2 - 660 views - 13 clicks - 2.0%

(these were channels left 'as-is' without any change)

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Net-net, the revenue from my Adsense ads DROPPED a little bit from the earlier data, when measured by $ per visitor, or $ per time period - not significantly, but the numbers were too small to make meaningful comparisons.

Hope this helps.

Dr.Mani.

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