Dr.Mani says...

Reach & Relate: Which Way Is BEST?

R E A C H n R E L A T E

Into Your Inbox, Into Your MIND!

How To Cut Through Clutter And
GET INTO Your Customer‚s Mind

In this issue:

* a thought about what's BEST
* a look at blogging
* a secret which could be VERY profitable
* a day that's truly special

Let's start to 'Reach & Relate'...

Which is the BEST Way to do Reach & Relate
- With Clients, Subscribers & Prospects?

We have all experienced the dropping effectiveness
of email. I do NOT buy into the theory that says:

"Email is DEAD - Period."

But there's no getting away from the reality that
email is not as effective or reliable as it once
was. There are many reasons for it. But what's
important is the need to look for ALTERNATIVES.

So Which One Should You Choose?

Before getting into details of each of the different
systems, I want to make something clear.

"Stop Thinking About The ONE Best Way!"

Instead, start thinking about how you can use EVERY
one of the techniques available to you, to open up
multiple channels of communication with your audience.

Email may not reach everyone. But blogs, feeds and
other alternatives also have their own limitations.

By employing ALL of them together, you'll enjoy the
synergistic power of each - just like an orchestra
will play nicer sounding music than any single
instrument!

NOTE: To receive *this* note by RSS feed or
delivered to your desktop as a Klip, click on
the link below:

http://www.EzineMarketingCenter.com/klip/

So with that out of the way, let us begin with a list
of 5 effective ways to communicate with prospects
outside email:

· Blogs or Web logs

· Desktop Marketing

· Forums

· Offline Mailing

· PDF Documents

Blogs

I first dabbled with blogs in 1999 - and gave it up
as "un-cool". Suddenly, in late 2003, blogs became
HOT... with a vengeance!

Within a few months, everyone and his dog was blogging
- or so it seemed. Top marketing experts hopped on
the bandwagon with blogs of their own. Paul Myers,
John Reese, Jimmy Brown and Allen Says published web
logs. Almost overnight, marketers overran the
blogosphere!

If you do not know what a blog is, or how it is
relevant to marketing online, you'll find my short
booklet - "Blog Basics For Marketers" - helpful.

You can download it for free from

http://www.BlogProfits.com

Here is what makes blogs attractive from a marketer's
viewpoint:

* It is a frequently updated web page organized
in chronological order (by date and time) and this
makes it simple to manage, yet 'sticky' because of
fresh content

* Search engines went blog-crazy, and indexed
blogs much quicker than conventional web pages
(still do - it's what I'm showing you to take
advantage of in the special report - details below)

* Blogging software and tools take the pain out
of designing and coding web pages, making it very
easy to create high quality sites.

* Most important, blogs do not require messages
to be sent out to prospects - they attract prospects
to come over and read them on the Web

Not surprisingly, many folks went overboard. They
touted blogs as the future of online marketing and
predicted the death of email - not realizing blogs
had been around for a long, long time, even before
email marketing became popular!

The truth, as always, is somewhere in between.

-> Blogs let you, as a marketer, work around the
limitations of email - you won't need to 'tone down'
your marketing message for fear of filters blocking
your email, or restrict the length of your note
because of file size constraints.

-> Blogs allow you the flexibility of doing everything
you could by using HTML or Rich Text email, like
tracking, using multimedia content, offering inter-
activity and more - without delivery related problems
or virus threats.

-> Newer tools for bloggers add extra functionality.

* Visitors to your blog can sign up to receive
email notification whenever you update your blog
with new content.

* Blog Readers can be set to update, or even
stream your blog's content, directly to the desktop
- as we'll discuss in a future issue.

* Blog Rolls compile lists of blogs discussing
a special subject or hot trend, so you can find
information instantly without having to wade through
pages of search engine results

To Sum It Up:

Blogs are a useful additional way to get your message
out to your audience. You could simply post your
marketing message, which you send by email to your
list, on a blog post - and it would automatically be
announced or streamed to your prospects.

It takes an extra 5 minutes, maximum.

See how I did it with this message:

http://www.EzineMarketingCenter.com/drmani-says/

Resources to help you get started:

· Movable Type - http://www.MovableType.org
· TypePad - http://www.TypePad.com
· Blogger - http://www.Blogger.com
· Blog Profit Ideas - http://www.BlogProfits.com

See my blogs here:

· remarkably purple spots -
http://www.EzineMarketingCenter.com/blog/

· Dr.Mani says... -
http://www.EzineMarketingCenter.com/drmani-says/

And this leads in nicely to TWO important things I
want to tell you about:

#1 - My Heart Kids Blog Marathon:

On 24th July, I'll be blogging day and night for 24
hours straight - to raise awareness and funds for
kids born with heart defects.

For details, visit this page:

http://www.CHDinfo.com/chdaware/blogathon.htm

There are MANY ways you can help. I'd greatly
appreciate it if you pitch in any way you can...
see which one suits you

http://www.CHDinfo.com/chdaware/howdonate.htm

Most important - on July 24th, drop by the blog and
give me a 'cyber-pat-on-the-back' - for encouragement

;-)

http://www.EzineMarketingCenter.com/blog/

#2 - A SUPER EFFECTIVE Tactic to Get Into Yahoo!

This secret information is only known to a limited
group of experts. It's powerful. It works. I've
tested it - not just once, but FIVE times. It's
incredible.

You'll get your site included on Yahoo! within 48
hours - and WITHOUT paying for it.

No $199 for Business Express. This system costs zip!

But...

It is TIME Sensitive. You must act - NOW

Plus, I'm only making it available to a select few
clients and subscribers. You are one of them. For
more details, go to:

CLICK HERE NOW

Ok, it's a wrap. See you soon - and remember July 24th!

All success

Dr.Mani