June 19, 2004

I love being Google!

I love being Google


It works.

Yesterday, I sent out a note with the subject line:
"If Google Can Do It - Why Not Me?"

The response was very satisfying. It pruned my list
down from 3,246 'subscribers' to now 287 (and counting)
interested 'readers' - including you.

Last time I did this in mid-2003, my list went from
8,200+ to 750 in 48 hours flat. Turned out to be the
best decision in my marketing life! I detail it step
by step in Ezine ANTI Marketing

http://www.EzineMarketingCenter.com/anti/


Ok, so this means one more thing. I'm back in list
BUILDING mode. And guess who needs to help me?

Right! YOU.

:)

You always knew there was a catch, didn't you?!
Ok, I'll let you off the hook. If you really do NOT
feel my writing, teaching, reviews and assistance are
worth telling folks about, then please do NOT.

The corollary is true.

If you DO feel you've gained something from my
ramblings, you are hereby charged with the onerous
responsibility of telling at least 5 - and preferably
5,000 or more - of your friends about Dr.Mani and the
Reach-n-Relate.com website.

Ask them to sign up here:

http://www.Reach-n-Relate.com/ezine/

Think of how they'll LOVE you when they also
get a lot of value from these messages. Do it today.
Then do it EVERY day - for a long, long time :)

Here's an excerpt from a book I'm halfway through -
and already have incredible insights from...


"Differentiate your customers. Find the group that's
most profitable. Figure out how to develop/advertise/
reward that group. Ignore the rest... (you should)
cater to the customers you'd choose if you could
choose your customers"

And another:

"If being unique is such an easy, effective way to break
through the clutter, why doesn't everyone do it? Why is
it so hard to be Purple?

The 'Purple Cow' is so rare because people are afraid."



Sound familiar? And similar to something a guy you know
has been doing lately?!

The book which helped change my paradigm is written by
a favorite author - Seth Godin.

Buy yourself a copy of "Purple Cow" and see what it does
for you. You'll never be the same again!

Order Your Copy of "A PURPLE COW" - click here


And there's another fantastic book which recently got
back into print...

Eugene Schwartz's "Breakthrough Advertising"
Click here to order it now

It was recommended to me very strongly by Allen Says of
the Internet Marketing Warriors forum fame.

Ever since, I have dreamed of owning a copy.

It is on my wish list at Amazon.

My birthday is next week.

Get the hint?!

:)

Just kidding.

Really, my birthday is on May 1st.

Really, "Breakthrough Advertising" is on my wish list.

I'll let you know how it REALLY is once I get my copy. Am
ordering it once I clear my shelves of the 7 books waiting to
be read.

What are they?

- Method Marketing - Denny Hatch
- Influence - the psychology of persuasion - Cialdini
- How to get all you can from everything you've got - Jay
Abraham
- Power Negotiation - Peter Dawson
- Purple Cow - Seth Godin
- Mr.X book - Jay Abraham


Should take me the better part of a month!

Got any other good suggestions? Drop me a note. I'll
feature your recommendations in a future issue.


All success

Dr.Mani

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