Facebook Marketing

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Facebook Marketing - How To Use Facebook Effectively & Profitably

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Facebook marketing is a constantly evolving specialty, and for someone just getting started it may seem confusing and bewildering. But don't lose hope and give up - because there's gold in those mines just waiting to be tapped! Here are some Facebook marketing tips and basic guidelines to get your Facebook sign up and log in essentials right.

News Feed and Mini-feed

This is the most worrisome display of private information on Facebook. Your newsfeed publishes information on everything you are doing on Facebook. I'd turn most if not all of these off. At the very least turn off the Show times in my Mini-feed option - no one needs to know you spent all morning tweaking your profile.

Privacy Settings for Friends and Notes

• Friends list. By default Everyone can see your friends list. It should be Only my friends.
• Notes are like a mini-blog. By default Everyone can see your notes. It should be Only my friends.

Don't forget other privacy settings that are hidden in your Edit Profile like displaying your birthday. That's also where the email notification settings are tucked away.

Have a Professional and a Personal Profile

Facebook is a good professional networking tool. It is also a fun place to keep in contact with friends using public messages, photos and events. Things you wouldn't want to show up on a professional profile. So have your cake and eat it too by having two profiles (even though this may be against the Facebook terms of service).

A professional/public profile

• Shows your full name, job history and schooling.
• Only add work-related email accounts / IM.
• Only add industry contacts as friends.
• Only join networks related to school and work.
• Only have one professional looking photo or do not include a photo.
• If "blasts from the past" try to find you this is where they'll end up and you can add them as a contact without revealing lots of personal information to them.

A personal/private profile

• Shows first name/nickname, and last initial.
• Don't join networks related to school or work.
• Don't list your work experience.
• Don't use your work email address.
• Do whatever you want with it.

Obviously, don't link your personal and professional account as friends. Privacy settings are complicated - set yourself to have no network to avoid most of the hassles. But in the end if you want to really understand what is social networking you've got to jump in and learn to swim. So take the first step with a Facebook sign up and see how things work out.