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Connect and engage! It sounds like a war cry – but this is NOT about battle. It’s about business!
This two-word mantra applies very naturally to social marketing and business building online, in any niche or area.
Intuitively following this approach has kept me excited and enthused about working in my online business as an Internet infopreneur, as I enter my fifteenth year of operation in a niche with over 90% attrition.
The Mad Rush To Connect
The desire to connect is basic and logical. That’s why many people are in a hurry to build lists, grow them as big as possible and try to reach the greatest number of people with their message.
But that mindless activity is also at the root of most failure – because the mantra is NOT… connect, sell, profit.
Engaging Is Important
Engaging your audience is the key to making connections work. But engaging people in conversations is quite difficult. If it comes natural to you, you’re lucky. If you enjoy it, your audience will feel the joy. If you work at it, you’ll get better.
But even engaging audiences in conversation isn’t enough in an ‘attention economy’ where their limited time is being constantly demanded by multiple alternatives.
Respond – It’s The Secret Key
To stand out as special, worthy of being noticed, and better still, listened to, you need to respond.
- Respond intelligently and with empathy, in a warm, genuine and transparent way.
- Respond promptly and with courtesy, reaching out to your listener with useful, or interesting information.
- Respond with integrity, and create trust and confidence with prospective customers and partners.
Social media makes this possible for every home business owner. There are still issues to address and questions to answer. Which tool should you rely on? How do you efficiently deploy limited resources on social networks? What strategy is best for your home business?
After studying your options, define your strategy and pick your tools. Decide how best to use them. Then, connect, engage and respond… because it is your secret key to social marketing success. Get it right, and you can’t help winning!
Make sure you don’t miss the other articles in this series called “If I Had To Start Again” and shares valuable lessons from my 15 years of building a home business on the Internet. Register for the notification email list – click here.
Dr.Mani is a pediatric heart surgeon, and an experienced infopreneur who creates and sells infoproducts to help fund life-saving treatment for children from under-privileged families who have congenital heart defects. To 
