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Strange as it might seem, you can promote your email newsletter and grow readership simply by engaging in conversations online!

Personal Email

People might send you email asking for information, giving you feedback and suggestions about your website, praising or criticizing your website or ezine, or simply to thank you for providing the knowledge you do.

All of these people are potential subscribers to your ezine.

Use sig files for passively marketing your ezine.

Reply to every single email message you get at the earliest opportunity. You could use a standard outline, to which you could add a personal sentence or two that pertains to that individual.

Answer questions that you can. Direct people to useful resources. Thank them for suggestions or comments.

And at the end of each message, include your signature file with details on registering for your ezine. If your message is helpful, most recepients will sign-up for your ezine.

Chat Sessions

I’ve personally not had much success using chat rooms to promote my ezine. But then, that’s perhaps because I haven’t spent much time on this avenue.

Schmoozing in chat rooms or on Skype helps develop relationships, and these can later bring in new subscribers by word-of-mouth testimonials. This is more likely when the chat session is about a particular topic or subject in which you can project yourself as an expert.

Mining your own ezine list

Here’s another very useful tip to grow your ezine list. Ask your subscribers to recommend your ezine to others!

Avoid blatant self-promotion.

Simple, isn’t it? Yet most ezine publishers forget to use this easy method to get new subscribers.

In every issue of my ezine, I request readers to forward a copy to their friends, relatives or online acquaintances whom they feel would find it useful. If each one sends a copy to just ONE other person, your ezine has effectively doubled its circulation.

And if your ezine is of high quality, many of these new readers will sign on for their own copy!