Thanks for visiting again. To avoid missing any updates, you may want to subscribe to my RSS feed. Hope you're enjoying the blog and find the information useful. Please tell a friend!

How to write your ezine ad and where to submit it?

Most ezines have specifications about ads they run. Most adhere to the 64 character-per-line standard, and offer ads of 3 to 10 lines. So your ad should fit this format to avoid being edited or modified by the ezine publisher.

Ezine ads are quick, inexpensive, targeted and can be tracked.

I won’t go into details of writing good ad copy. There are many excellent website articles and books that deal with exactly this topic.

The submission process in most ezines is by email or by filling up a website form.

Payment for the ad is often accepted by online credit card transaction on a secure server, or other methods including online checks, conventional bank checks, order by fax, phone and others. In most cases, you can have the ad submitted, payment processed and your ad run in the ezine within a few days!

Some tips about ezine ad placement you may keep in mind are:

* Positioning affects response rate. An ad at or very near the beginning of an ezine has the maximum impact on readers. Because they have high response rates, though, these are the ads priced highest!

* Avoid burying your ad among many others. Some ezines look like a collection of ads rather than valuable content. Don’t place your ad among 10 or 20 others – most readers will simply skip ALL!

* Identify the regular advertisers on a specific ezine. Write to them asking about the kind of response rate they got from their ads. This will help you decide whether or not to run your ad in that ezine.

* Try and negotiate a discount for buying multiple ads over a period of time. Repeated exposure of your ad to the same audience will improve response rate.

* Write your ad with the audience in mind. Tailor it for each ezine to fit the readership’s interests.

* Track response rates carefully. Make changes in your ad copy and compare the “pull” each change generates.