It’s a tried and tested method to reach a targeted audience with a marketing message without spending too much money on postage, phone calls or other expenses. Free email marketing works. It works very well. And it works in various markets.

It is cost effective with a high ROI that is directly related to its ability to generate sales and higher response rates than other forms of online marketing. Used the right way, it is a form of permission marketing that serves to connect, inform and educate prospects before selling to them.

But because it is so easy and inexpensive to use, free email marketing is often abused and therefore loses efficacy. To ensure that you get the highest impact from your email marketing, I’ve listed out the 4 biggest mistakes made by email marketers, and shared 10 best practices for free email marketing in this article that you will find interesting reading.

You can find “4 Critical Mistakes To Avoid With Free Email Marketing – And 10 Ways To Steer Clear” here

In a sense, all online marketing is targeted to the extent that it is aimed at a certain audience. Regardless of how broad that audience is, the marketing is targeted towards it. Where targeted Internet marketing becomes intelligent is when it transcends the obvious demographic data like age, gender, geographic location or income, and selects its target audience on the basis of the more powerful psychographic elements.

• What are my best prospects passionate about?

• What do they care for and about?
• Why are they seeking out my product or service?
• What about my business makes them value it more?
• What emotions and desires might attract them to a product like mine?
• How badly do they want it, and what will they give up for it?

Getting under the skin of your top prospects, tapping into their brains, figuring out their deepest motivations and ambitions, and then seeing how your product or service taps into them can be at the core of a targeted Internet marketing approach.

Done correctly, this approach will be able to convert a high percentage of prospects into buyers, and do it more effortlessly. After all, when you understand what drives your prospects to take action, marketing becomes only a question of placing the offer in front of them.

In an article about targeted Internet marketing, I delve deeper into this topic. You can read “Targeted Internet Marketing – The Real Truth About Why It Works… For You!”

The key difference between strategic Internet marketing and being purely tactical is in the results one can accomplish even while going head to head against the toughest competition. Tactical marketing works in a few select market niches, where no one else is playing. Strategic Internet marketing can knock out any competition, no matter how well heeled or deeply entrenched.

A strategy can often sound unconventional, irrational or even frankly insane – to someone not in the know. Viewed from a purely tactical standpoint, some actions of a strategy-driven Internet marketer won’t make much sense. But like a good magician, once you draw aside the curtain and peek behind the scenes, you’ll see the power and impact of strategic Internet marketing.

In my latest article titled, “Do You Employ Strategic Internet Marketing – Or Are You Just Blowing Smoke?!” I use two powerful case studies to showcase the power of having a strategic approach to Internet marketing.

You may find it a worthwhile read to learn more about strategic Internet marketing. If you like it or find it helpful enough to share with your friends, I deeply appreciate your support in doing so.