Free email marketing has a special role to play in online marketing. It’s recession proof to the extent that when cash beleagured companies start looking for a way to promote effectively without straining their budget, they turn towards free email marketing.

It’s a tried and tested method to reach a targeted audience with a marketing message without spending too much money on postage, phone calls or other expenses. Free email marketing works. It works very well. And it works in various markets.

It is cost effective with a high ROI that is directly related to its ability to generate sales and higher response rates than other forms of online marketing. Used the right way, it is a form of permission marketing that serves to connect, inform and educate prospects before selling to them.

But because it is so easy and inexpensive to use, free email marketing is often abused and therefore loses efficacy. To ensure that you get the highest impact from your email marketing, I’ve listed out the 4 biggest mistakes made by email marketers, and shared 10 best practices for free email marketing in this article that you will find interesting reading.

You can find “4 Critical Mistakes To Avoid With Free Email Marketing – And 10 Ways To Steer Clear” here