>>> This article from The Ezine Marketing Center is one of
>>> a tutorial series about ezine publishing. To read more
>>> on this topic, go to http://www.EzineMarketingCenter.com
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HOW TO PUBLISH THE PERFECT EZINE?
...REFLECTIONS OF AN EXPERT E-PUBLISHER
By Dr.Mani Sivasubramanian
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Ezine marketing has come of age.
Beyond argument and controversy today, an ezine is accepted to
be the most effective online marketing tool, one with the
highest return on investment. In simple terms, ezine
marketing gives the biggest bang for your buck.
Ezine publishing is also fairly straightforward. There are
many tools and services that help you get started quickly with
very little effort or expense. They let you create an ezine,
provide you with content, find you subscribers and even sell
advertising space for you.
Not surprisingly, several hundred ezines are being launched
every day. Anyone can do it - and many people do.
Therein lies the problem. Not all these ezines will be
marketing successes.
Because too many ezines that are published today are
worthless.
I'm sure you've seen them too. Poorly designed and
formatted, full of ads and marketing hype, with little
useful content and - worst of all - totally lacking in
focus, trying to be everything to everyone.
These are the ezines I would unsubscribe from after
reading just one or two issues.
And I'm sure you would too.
The sheer number and variety of available ezines is forcing
subscribers to be hypercritical and choosy about the ones they
finally elect to keep. Limited time and interest spans add to
the challenge faced by ezine publishers.
You now need to publish the perfect ezine, one that will
capture and retain your reader's attention - atleast until
they can be converted into customers.
Which is why you have to learn to do it correctly,
differently, better than anyone else.
And you need a guide to hold you by the hand and lead you
step by step through the processes involved in ezine
publishing - like Ezine Launch - http://www.EzineLaunch.com
But the perfect ezine is not easy to create.
Not impossible, not very difficult, just ... not easy.
You need to know what to do. And then, step by step,
you'll move steadily towards that goal.
So where do you begin?
There are four broad stages in ezine publishing:
- Process Planning: creating a blueprint for your
ezine including the topic you will write about,
frequency of publishing, nature of content, proposed
revenue streams, target audience, expected growth
rates and more
- Designing: deciding the layout, format and
appearance of your ezine and preparing templates
- Creation: getting down to the nuts and bolts of
creating content and putting together each edition
- Distribution: setting up a delivery system to
sign up new readers, send them each issue of your
ezine, handling feedback and list administration
And each of these major steps is made up of dozens and dozens
of smaller action steps, each of which is equally important to
your business success. It is a lot of work to get these
different processes working together like well-oiled
machinery.
The upside, of course, is that the profits are high.
Sure, it's hard work to get started. You'll need to plan your
ezine, create content, set up an ezine management process, and
grow your readership with smart effective promotion. All of
this can take two or three months.
But soon you'll have a large, devoted group of readers who
trust you - and to whom you can market your business over
and over, for a long time.
At no extra cost !
To help you get started, here are some useful ezine publishing
resources:
Website Tutorials
- Email Publishing Digest - http://www.epdigest.com/
- Ezine University - http://www.ezineuniversity.com/
- E-Publishing Handbook - http://e-zinez.com/handbook/
- Complete Guide to Ezine Publishing -
http://www.webmasterbase.com/article/159
Books and Courses
- Chris Pirillo's Email Publishing -
http://www.TheEzineCenter.com/pirillo/
- Ezine Launch - http://www.EzineLaunch.com
Good luck and happy e-publishing
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Dr.Mani Sivasubramanian
Ezine Marketing Center
http://www.EzineMarketingCenter.com
If you find the information you have just read valuable, you
may be interested in a new book called "Ezine Launch - Tips,
Tricks and Secrets to Publishing a Killer Ezine". It is
written by Dr.Mani Sivasubramanian and can be seen at
http://www.EzineLaunch.com
You'll discover hundreds of 'insider' secrets about all aspects
of ezine publishing and marketing. It covers many topics
including how to save money creating your ezine, how to save
time by putting it on autopilot, how to find valuable content
or get people to write for you for free, how to attract
thousands of subscribers and market to them through your ezine.
It is a "must read" if you own an Internet business, or plan
to soon.
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ABOUT THE AUTHOR: Dr.Mani Sivasubramanian is author of
an ezine creating course ranked #1 on the Net by experts
Get Dr.Mani's step-by-step course on creating ezines from
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